Shopping and design
Iceland takes after fellow Scandinavians in their knack for great design and making cool stuff. There's a reason why savvy shoppers fly up here for a weekend spree—in Iceland you'll find clothes, art, and household goods that you simply won't find anywhere else.
Inspired by the raw nature that surrounds us, our designers are known for unique and useful creations that challenge convention. A stroll down Reykjavík's famed Laugavegur street takes you past a parade of elegant jewelry and fashion ateliers that carry the latest line from Iceland's brave new avant-garde. For something more practical, discover upmarket clothiers like 66°North, who blend the traditions of Icelandic living with top design to produce sensible yet stylish active wear.
You don't have to spend a lot of money to enjoy our craftsmanship. As a country of avid collectors, Iceland is home to some of the funkiest secondhand boutiques you'll ever see. Sifting though a Reykjavík antique shop feels like a gold rush and don't miss Kolaportið, a delightful waterfront flea market of hidden treasures from the attics of Iceland.