August 2006

Hot enough for you? The U.S. is baking under record heat, and Paris, London and Berlin are experiencing peak temperatures, matching those of Bangkok, Hong Kong and New Delhi. Europe's heat wave this summer has already headed for the record books. A 1911 record for the highest July temperature in Britain was broken late July when a village in Surrey hit 97.7 degrees F.

It times like these that our frigid country name is a distinct selling point. Iceland certainly sounds like a better destination this time of year than visiting a place called Hot Springs or the Sahara. In fact, the average summer temperature in Reykjavik is a refreshing 56 degrees F., with the sun shining from about 4:30 a.m. until 10:30 p.m. at night. Greenland can have the warm-sounding name for now, we’re happy being a cool place to visit.

Orbitz Thinks Reykjavik Rocks

Orbitz "Insider Staff Picks" predicts five outstanding locations that should be on everyone's must see list in the five years to come. Reykjavik is there in good company, sharing the list with Albuquerque, Cape Town, New Orleans, and Shanghai. The on-line reservation services says of our capital city:

“Whether you stay in this lively, sophisticated town or venture out to see some of Iceland's natural wonders, there's no shortage of excitement and activity. For those looking for a little adventure, a trip to Iceland isn't complete without taking in the beauty and uniqueness of the ice caps via boat tour.” (For more information:

Sigur Rós and Amiina, July 30th LIVE

Strangely beautiful, enigmatic and atmospheric, the music of Sigur Rós has captured the spirit of Iceland and taken it to a global audience, selling over two million albums and touring five continents almost continuously for two years. Staged against the backdrop of Reykjavik's endless summer twilight, Sigur Rós, complemented for the first time by full brass and string sections, will perform their beguiling yet immensely powerful music to a huge home crowd. We are pleased to announce that as well as Sigur Rós, the evening will feature a set from their long-term collaborators Amiina, who as well as performing music from their own forthcoming album, will once again provide strings during Sigur Rós's set. We will also be screening a selection of Sigur Rós's award-winning videos. Presented in association with and Word of Mouth Films

More information

Drink Water, Save the World

For a taste of Iceland as close as the nearest grocery store, think about buying a bottle or two of Iceland Spring. With every bottle sold, you’re helping support a variety of worthy causes. Continuing on in its mission to support various charitable organizations both in the local, national and international community, Iceland Spring sponsored a National Multiple Sclerosis Society event in New York recently, helping to raise over $200,000 for the charity.

This comes on the heels of the recent AIDS Walk NY where Iceland Spring supported the walkers with over 50,000 bottles of Iceland Spring water. So, keep drinking. Iceland Spring will continue to partner with various charitable organizations.

Imported from the pristine mountains of Iceland, the brand is the purest bottled water available in today’s market. The comparative remoteness of Iceland, its lack of intensive agriculture and heavy industry, and its system of tides and winds that protect from weather- borne pollutants result in a fresh and pure water that cannot be found anywhere else. We’ll drink to that. (For further information:

Adobe Photographers on an Excellent Iceland Adventure

In July a group of ambitious photographers traveled to the pristine Icelandic landscape to capture its beauty as part of the Adobe Lightroom/Photoshop Adventure. They applied their craft during 22- hour days bathed in horizontal light. Since each member of the team worked around the clock, the processing equipment of choice were laptops running Lightroom, Adobe's new photo management software and the venerable Photoshop.

You can read the stories, see the images, and listen to the photographers discuss their strategies for mastering this challenging assignment. Technology and nature can work together harmoniously -- if you have the right tools. (See the result of their hard work at

Get Ready for Your Close-Up at the Reykjavik International Film Festival

Sept. 28 – Oct. 8, 2006

You can have your Sundance. We’re heading north. After all, how often are movie festival-goers given the chance to catch the best of recent festival films, see a myriad of amazing flicks from talented directors, meet foreign film pioneers, attend informative seminars and symposiums, enjoy Icelandic nature, experience the wildest nightlife north of Rio and then kick back in the Blue Lagoon?

During the Reykjavik International Film Festival, enjoy seminars with important local and international filmmakers. Festival day tours will expose you to surreal moonscapes, waterfalls, hot springs and glaciers. If the weather cooperates, you might even catch a glimpse of the Northern Lights.

Special travel deals are available that include four nights lodging from $999* per person, double occupancy, departing on Sept. 27, 2006 from Baltimore, Boston, Minneapolis, New York, Orlando or San Francisco. See; more information on the festival can be found at

*Prices quoted are exclusive of applicable taxes and official charges by destination of approximately $100-$180, per person including the Sept. 11th Security Fee of $2.50 per U.S. enplanement.

And speaking of deals, here’s one the Washington Post loved, writing about it in their July 16 issue. They advised DC-area travelers:

Icelandair has sale fares from BWI to Reykjavik, Iceland. The round- trip fare is $648 (plus $80 taxes); fare is usually about $805.
Depart by Aug. 31; no advance purchase required. Book at

They Said It

“I tried to find a slightly strange country. Iceland is an extraordinary place. It’s got a beautiful and unusual quality of light. It’s called magic hour in terms of filmmaking. It’s very alone.”

- Director David Yates and writer Richard Curtis speaking about the location of their quirky movie, “The Girl in the Café,” staring Bill Nighy and Kelly Macdonald (HBO Films, 2005). It’s a tender, romantic love story set at a G8 Summit in Iceland. Netflix it today for its scenes of Reykjavik.

“Flying over the black sand beaches and lava fields, I could see that Iceland had the rugged and unusual look we needed for our film. The open roads and undisturbed countryside remind me of the way America was 50 years ago. With such gorgeous scenery and delicious fish and even golf, Iceland made for a terrific filming location.”

– Clint Eastwood, director of the upcoming “Flags of Our Fathers,” which was partially shot in Iceland.

More about what they are saying

For information on other exciting activities in Iceland, be sure to visit:


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