Nature & Environment
Iceland is a young country in the midst of its own creation. Our beautiful, bare landscapes highlight the four basic elements—earth, air, fire, and water—in a most dramatic way. Our active volcanoes, bright green valleys, glacier-cut fjords, black sand beaches, and roaring rivers are so accessible yet remain virtually untouched by human civilization. In this fast-paced world of sprawling development, Iceland's pure nature and empty expanses stand out as a luxury.
Our namesake “ice” covers over 10% of the land and represents the largest glaciers left in Europe. It represents the source of our pure water and symbolizes the purity of all Icelandic products. Indeed, nature is our brand and Iceland is dedicated to preserving this natural wealth through responsible conservation.
