March 30 2016
Reyka Vodka Launches New “Drink and Draw” Program
Driven by Iceland’s creative spirit, Reyka wants to unleash your artistic potential.
It’s no secret Iceland has a dynamic, creative culture spanning from their famous ancient sagas to today’s award-winning films, famous musicians and world-renowned writers. Reyka Vodka, Iceland’s premium vodka brand, plans to celebrate this unique spirit with its new “Drink and Draw” program.
In an obvious testament to their creative culture, Icelanders enjoy a tradition in hometown bars where they draw on cocktail napkins while socializing with friends and family. Through the “Drink and Draw” program, Reyka will bring this Icelandic custom to the U.S. by asking consumers, influencers and celebrities to draw on napkin-esque postcards and submit them for a chance to be included in a book soon to be published by the iconic Icelandic vodka.
While sipping Reyka cocktails at designated Reyka events, participants can share their drawings on Reyka postcards and share on social media using #ReykaDraw.
What’s your favorite Reyka cocktail? Tell us in the comments below or by tweeting @IcelandNatural!